diff --git a/hub/services/templates/services/service_list.html b/hub/services/templates/services/service_list.html
index 22a5af5..8361bba 100644
--- a/hub/services/templates/services/service_list.html
+++ b/hub/services/templates/services/service_list.html
@@ -149,7 +149,7 @@
                     {% for service in services %}
                     <div class="col-12 col-md-6 col-lg-4 mb-30">
                         <div class="card {% if service.is_featured %}card-featured{% endif %} h-100 d-flex flex-column">
-                            {% if service.logo or service.is_featured %}
+                            {% if service.logo or service.is_featured or service.is_coming_soon %}
                             <div class="d-flex justify-content-between">
                                 {% if service.logo %}
                                 <div class="card__image flex-shrink-0">
@@ -171,7 +171,7 @@
                             {% endif %}
                             <div class="card__content d-flex flex-column flex-grow-1">
                                 <div class="card__header">
-                                    <h3 class="card__title"><a href="{{ service.get_absolute_url }}" class="text-decoration-none">{{ service.name }}</a></h3>
+                                    <h3 class="card__title"><a href="{{ service.get_absolute_url }}" class="text-decoration-none {% if service.is_coming_soon %}text-black-50{% endif %}">{{ service.name }}</a></h3>
                                     <p class="card__subtitle">
                                         {% for category in service.categories.all %}
                                         <span>{{ category.full_path }}</span>
diff --git a/hub/services/views/services.py b/hub/services/views/services.py
index 970b3b5..1e00576 100644
--- a/hub/services/views/services.py
+++ b/hub/services/views/services.py
@@ -11,7 +11,7 @@ from hub.services.models import (
 def service_list(request):
     services = (
         Service.objects.all()
-        .order_by("-is_featured", "name")
+        .order_by("-is_featured", "is_coming_soon", "name")
         .prefetch_related(
             "categories",
             "offerings",