diff --git a/src/servala/core/models/service.py b/src/servala/core/models/service.py
index 362661b..ebc2878 100644
--- a/src/servala/core/models/service.py
+++ b/src/servala/core/models/service.py
@@ -10,6 +10,7 @@ from django.core.exceptions import ValidationError
 from django.db import IntegrityError, models, transaction
 from django.utils import timezone
 from django.utils.functional import cached_property
+from django.utils.safestring import mark_safe
 from django.utils.translation import gettext_lazy as _
 from encrypted_fields.fields import EncryptedJSONField
 from kubernetes import client, config
@@ -19,6 +20,10 @@ from servala.core import rules as perms
 from servala.core.models.mixins import ServalaModelMixin
 from servala.core.validators import kubernetes_name_validator
 
+SUPPORT_MESSAGE_TEMPLATE = _(
+    "Need help? We're happy to help via the <a href='{support_url}'>support form</a>."
+)
+
 
 class ServiceCategory(ServalaModelMixin, models.Model):
     """
@@ -615,10 +620,9 @@ class ServiceInstance(ServalaModelMixin, models.Model):
                 context=context,
             )
         except IntegrityError:
-            raise ValidationError(
-                _(
-                    "An instance with this name already exists in this organization. Please choose a different name."
-                )
+            raise cls._format_error_with_support(
+                "An instance with this name already exists in this organization. Please choose a different name.",
+                organization,
             )
 
         try:
@@ -657,10 +661,16 @@ class ServiceInstance(ServalaModelMixin, models.Model):
                 try:
                     error_body = json.loads(e.body)
                     reason = error_body.get("message", str(e))
-                    raise ValidationError(_("Kubernetes API error: {}").format(reason))
+                    raise cls._format_error_with_support(
+                        "Kubernetes API error: {error}.", organization, error=reason
+                    )
                 except (ValueError, TypeError):
-                    raise ValidationError(_("Kubernetes API error: {}").format(str(e)))
-            raise ValidationError(_("Error creating instance: {}").format(str(e)))
+                    raise cls._format_error_with_support(
+                        "Kubernetes API error: {error}.", organization, error=str(e)
+                    )
+            raise cls._format_error_with_support(
+                "Error creating instance: {error}.", organization, error=str(e)
+            )
         return instance
 
     def update_spec(self, spec_data, updated_by):
@@ -681,28 +691,27 @@ class ServiceInstance(ServalaModelMixin, models.Model):
             self.save()  # Updates updated_at timestamp
         except ApiException as e:
             if e.status == 404:
-                raise ValidationError(
-                    _(
-                        "Service instance not found in Kubernetes. It may have been deleted externally."
-                    )
+                raise self._format_error_with_support(
+                    "Service instance not found in Kubernetes. It may have been deleted externally.",
+                    self.organization,
                 )
             try:
                 error_body = json.loads(e.body)
                 reason = error_body.get("message", str(e))
-                raise ValidationError(
-                    _("Kubernetes API error updating instance: {error}").format(
-                        error=reason
-                    )
+                raise self._format_error_with_support(
+                    "Kubernetes API error updating instance: {error}.",
+                    self.organization,
+                    error=reason,
                 )
             except (ValueError, TypeError):
-                raise ValidationError(
-                    _("Kubernetes API error updating instance: {error}").format(
-                        error=str(e)
-                    )
+                raise self._format_error_with_support(
+                    "Kubernetes API error updating instance: {error}.",
+                    self.organization,
+                    error=str(e),
                 )
         except Exception as e:
-            raise ValidationError(
-                _("Error updating instance: {error}").format(error=str(e))
+            raise self._format_error_with_support(
+                "Error updating instance: {error}.", self.organization, error=str(e)
             )
 
     @transaction.atomic
@@ -854,3 +863,24 @@ class ServiceInstance(ServalaModelMixin, models.Model):
             return {"error": str(e)}
         except Exception as e:
             return {"error": str(e)}
+
+    @classmethod
+    def _format_error_with_support(cls, message, organization, **kwargs):
+        """
+        Helper method to format error messages with support links.
+
+        Args:
+            message: The error message template (without support text)
+            organization: The organization object to get the support URL
+            **kwargs: Additional format parameters for the message
+
+        Returns:
+            A ValidationError with the formatted message including support link
+        """
+        support_url = organization.urls.support
+        # Combine the main message with the support message template
+        full_message = _("{message} {support_message}").format(
+            message=_(message).format(**kwargs),
+            support_message=SUPPORT_MESSAGE_TEMPLATE.format(support_url=support_url),
+        )
+        return ValidationError(mark_safe(full_message))
diff --git a/src/servala/frontend/templates/includes/message.html b/src/servala/frontend/templates/includes/message.html
index 59260d2..d5debc9 100644
--- a/src/servala/frontend/templates/includes/message.html
+++ b/src/servala/frontend/templates/includes/message.html
@@ -9,7 +9,7 @@
 <script>
 document.addEventListener('DOMContentLoaded', function() {
     const alert = document.getElementById('auto-dismiss-alert-{{ forloop.counter0|default:'0' }}');
-    if (alert) {
+    if (alert && !alert.classList.contains('alert-danger')) {
         setTimeout(function() {
             let opacity = 1;
             const fadeOutInterval = setInterval(function() {
diff --git a/src/servala/frontend/views/mixins.py b/src/servala/frontend/views/mixins.py
index fd5a494..7e7b453 100644
--- a/src/servala/frontend/views/mixins.py
+++ b/src/servala/frontend/views/mixins.py
@@ -1,9 +1,14 @@
 from django.utils.functional import cached_property
+from django.utils.safestring import mark_safe
+from django.utils.translation import gettext_lazy as _
 from django.views.generic import UpdateView
 from rules.contrib.views import AutoPermissionRequiredMixin, PermissionRequiredMixin
 
 from servala.core.models import Organization
 
+# Import the support message template from the service model
+from servala.core.models.service import SUPPORT_MESSAGE_TEMPLATE
+
 
 class HtmxViewMixin:
     fragments = []
@@ -90,3 +95,22 @@ class OrganizationViewMixin(PermissionRequiredMixin):
 
     def has_permission(self):
         return self.has_organization_permission() and super().has_permission()
+
+    def format_error_with_support(self, message, **kwargs):
+        """
+        Helper method to format error messages with support links for frontend views.
+
+        Args:
+            message: The error message template (without support text)
+            **kwargs: Additional format parameters for the message
+
+        Returns:
+            A formatted message with support link
+        """
+        support_url = self.organization.urls.support
+        # Combine the main message with the support message template
+        full_message = _("{message} {support_message}").format(
+            message=_(message).format(**kwargs),
+            support_message=SUPPORT_MESSAGE_TEMPLATE.format(support_url=support_url),
+        )
+        return mark_safe(full_message)
diff --git a/src/servala/frontend/views/service.py b/src/servala/frontend/views/service.py
index 2d74842..49ac683 100644
--- a/src/servala/frontend/views/service.py
+++ b/src/servala/frontend/views/service.py
@@ -144,7 +144,10 @@ class ServiceOfferingDetailView(OrganizationViewMixin, HtmxViewMixin, DetailView
 
         form = self.get_instance_form()
         if not form:  # Should not happen if context_object is valid, but as a safeguard
-            messages.error(self.request, _("Could not initialize service form."))
+            messages.error(
+                self.request,
+                self.format_error_with_support("Could not initialize service form."),
+            )
             return self.render_to_response(context)
 
         if form.is_valid():
@@ -161,7 +164,10 @@ class ServiceOfferingDetailView(OrganizationViewMixin, HtmxViewMixin, DetailView
                 messages.error(self.request, e.message or str(e))
             except Exception as e:
                 messages.error(
-                    self.request, _("Error creating instance: {}").format(str(e))
+                    self.request,
+                    self.format_error_with_support(
+                        "Error creating instance: {error}.", error=str(e)
+                    ),
                 )
 
         # If the form is not valid or if the service creation failed, we render it again
@@ -366,7 +372,10 @@ class ServiceInstanceUpdateView(
             return self.form_invalid(form)
         except Exception as e:
             messages.error(
-                self.request, _("Error updating instance: {error}").format(error=str(e))
+                self.request,
+                self.format_error_with_support(
+                    "Error updating instance: {error}.", error=str(e)
+                ),
             )
             return self.form_invalid(form)
 
@@ -435,9 +444,11 @@ class ServiceInstanceDeleteView(
         except Exception as e:
             messages.error(
                 self.request,
-                _(
-                    "An error occurred while trying to delete instance '{name}': {error}"
-                ).format(name=self.object.name, error=str(e)),
+                self.format_error_with_support(
+                    "An error occurred while trying to delete instance '{name}': {error}.",
+                    name=self.object.name,
+                    error=str(e),
+                ),
             )
             response = HttpResponse()
             response["HX-Redirect"] = str(self.object.urls.base)