diff --git a/pyproject.toml b/pyproject.toml
index ef119ef..a26e2ef 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -10,6 +10,7 @@ dependencies = [
     "django==5.2.4",
     "django-allauth>=65.10.0",
     "django-fernet-encrypted-fields>=0.3.0",
+    "django-jsonform>=2.22.0",
     "django-scopes>=2.0.0",
     "django-storages[s3]>=1.14.6",
     "django-template-partials>=24.4",
diff --git a/src/servala/core/admin.py b/src/servala/core/admin.py
index 740b7bf..ed07574 100644
--- a/src/servala/core/admin.py
+++ b/src/servala/core/admin.py
@@ -1,5 +1,6 @@
 from django.contrib import admin, messages
 from django.utils.translation import gettext_lazy as _
+from django_jsonform.widgets import JSONFormWidget
 
 from servala.core.forms import ControlPlaneAdminForm, ServiceDefinitionAdminForm
 from servala.core.models import (
@@ -111,12 +112,60 @@ class ServiceAdmin(admin.ModelAdmin):
     autocomplete_fields = ("category",)
     prepopulated_fields = {"slug": ["name"]}
 
+    def get_form(self, request, obj=None, **kwargs):
+        form = super().get_form(request, obj, **kwargs)
+        # JSON schema for external_links field
+        external_links_schema = {
+            "type": "array",
+            "title": "External Links",
+            "items": {
+                "type": "object",
+                "title": "Link",
+                "properties": {
+                    "url": {"type": "string", "format": "uri", "title": "URL"},
+                    "title": {"type": "string", "title": "Title"},
+                    "featured": {
+                        "type": "boolean",
+                        "title": "Featured",
+                        "default": False,
+                        "description": "Featured links will be shown on the service list page",
+                    },
+                },
+                "required": ["url", "title"],
+            },
+        }
+        form.base_fields["external_links"].widget = JSONFormWidget(
+            schema=external_links_schema
+        )
+        return form
+
 
 @admin.register(CloudProvider)
 class CloudProviderAdmin(admin.ModelAdmin):
     list_display = ("name",)
     search_fields = ("name", "description")
 
+    def get_form(self, request, obj=None, **kwargs):
+        form = super().get_form(request, obj, **kwargs)
+        # JSON schema for external_links field
+        external_links_schema = {
+            "type": "array",
+            "title": "External Links",
+            "items": {
+                "type": "object",
+                "title": "Link",
+                "properties": {
+                    "url": {"type": "string", "format": "uri", "title": "URL"},
+                    "title": {"type": "string", "title": "Title"},
+                },
+                "required": ["url", "title"],
+            },
+        }
+        form.base_fields["external_links"].widget = JSONFormWidget(
+            schema=external_links_schema
+        )
+        return form
+
 
 @admin.register(ControlPlane)
 class ControlPlaneAdmin(admin.ModelAdmin):
diff --git a/src/servala/core/models/organization.py b/src/servala/core/models/organization.py
index e517c83..997b0a2 100644
--- a/src/servala/core/models/organization.py
+++ b/src/servala/core/models/organization.py
@@ -3,8 +3,8 @@ import urlman
 from django.conf import settings
 from django.db import models, transaction
 from django.utils.functional import cached_property
-from django.utils.text import slugify
 from django.utils.safestring import mark_safe
+from django.utils.text import slugify
 from django.utils.translation import gettext_lazy as _
 from django_scopes import ScopedManager, scopes_disabled
 
diff --git a/src/servala/core/models/service.py b/src/servala/core/models/service.py
index ba1871d..a06db4e 100644
--- a/src/servala/core/models/service.py
+++ b/src/servala/core/models/service.py
@@ -71,9 +71,14 @@ class Service(ServalaModelMixin, models.Model):
     logo = models.ImageField(
         upload_to="public/services", blank=True, null=True, verbose_name=_("Logo")
     )
-    # TODO schema
     external_links = models.JSONField(
-        null=True, blank=True, verbose_name=_("External links")
+        null=True,
+        blank=True,
+        verbose_name=_("External links"),
+        help_text=(
+            'JSON array of link objects: {"url": "…", "title": "…", "featured": false}. '
+            "Featured links will be shown on the service list page, all other links will only show on the service and offering detail pages."
+        ),
     )
 
     class Meta:
@@ -83,6 +88,13 @@ class Service(ServalaModelMixin, models.Model):
     def __str__(self):
         return self.name
 
+    @property
+    def featured_links(self):
+        """Return external links marked as featured."""
+        if not self.external_links:
+            return []
+        return [link for link in self.external_links if link.get("featured")]
+
 
 def validate_dict(data, required_fields=None, allow_empty=True):
     if not data:
@@ -263,7 +275,10 @@ class CloudProvider(ServalaModelMixin, models.Model):
         verbose_name=_("Logo"),
     )
     external_links = models.JSONField(
-        null=True, blank=True, verbose_name=_("External links")
+        null=True,
+        blank=True,
+        verbose_name=_("External links"),
+        help_text=('JSON array of link objects: {"url": "…", "title": "…"}. '),
     )
 
     class Meta:
diff --git a/src/servala/frontend/templates/account/login.html b/src/servala/frontend/templates/account/login.html
index 233118b..58cd49b 100644
--- a/src/servala/frontend/templates/account/login.html
+++ b/src/servala/frontend/templates/account/login.html
@@ -1,21 +1,22 @@
 {% extends "frontend/base.html" %}
 {% load static i18n %}
 {% load allauth account socialaccount %}
-
 {% block html_title %}
     {% translate "Sign in" %}
 {% endblock html_title %}
-
 {% block page_title %}
     {% translate "Welcome to Servala" %}
 {% endblock page_title %}
-
 {% block card_header %}
-    <div class="card-header text-center py-4" style="background: linear-gradient(135deg, var(--bs-primary), #8B5CF6); border-radius: 0.5rem 0.5rem 0 0;">
-        <img src="{% static 'img/Servala-4.png' %}" alt="Servala" class="mb-3" style="height: 70px;">
+    <div class="card-header text-center py-4"
+         style="background: linear-gradient(135deg, var(--bs-primary), #8B5CF6);
+                border-radius: 0.5rem 0.5rem 0 0">
+        <img src="{% static 'img/Servala-4.png' %}"
+             alt="Servala"
+             class="mb-3"
+             style="height: 70px">
     </div>
 {% endblock card_header %}
-
 {% block card_content %}
     <!-- Main Sign In Section -->
     {% if SOCIALACCOUNT_ENABLED %}
@@ -24,9 +25,10 @@
             <div class="mb-4">
                 <div class="text-center mb-4">
                     <h5 class="text-primary mb-2">{% translate "Ready to get started?" %}</h5>
-                    <p class="text-muted mb-0">{% translate "Sign in to access your managed service instances and the Servala service catalog" %}</p>
+                    <p class="text-muted mb-0">
+                        {% translate "Sign in to access your managed service instances and the Servala service catalog" %}
+                    </p>
                 </div>
-                
                 {% for provider in socialaccount_providers %}
                     {% provider_login_url provider process=process scope=scope auth_params=auth_params as href %}
                     <form method="post" action="{{ href }}">
@@ -35,7 +37,9 @@
                         <button type="submit"
                                 class="btn btn-primary btn-lg w-100 py-3 mb-4 fw-semibold"
                                 title="{{ provider.name }}"
-                                style="border-radius: 12px; box-shadow: 0 4px 15px rgba(154, 99, 236, 0.2); background: linear-gradient(135deg, var(--bs-primary), #8B5CF6);">
+                                style="border-radius: 12px;
+                                       box-shadow: 0 4px 15px rgba(154, 99, 236, 0.2);
+                                       background: linear-gradient(135deg, var(--bs-primary), #8B5CF6)">
                             <span>{% translate "Sign in with VSHN Account" %}</span>
                         </button>
                     </form>
@@ -43,7 +47,6 @@
             </div>
         {% endif %}
     {% endif %}
-
     <!-- Feature Preview & Learn More Section -->
     <div class="mt-4 pt-3 border-top">
         <div class="row g-3 text-center">
@@ -72,8 +75,8 @@
                     <i class="bi bi-info-circle" style="font-size: 1.2rem;"></i>
                 </div>
                 <small class="text-muted fw-medium">
-                    <a href="https://servala.com" 
-                       target="_blank" 
+                    <a href="https://servala.com"
+                       target="_blank"
                        class="text-decoration-none text-muted">
                         {% translate "Learn more" %}
                         <i class="bi bi-arrow-up-right ms-1" style="font-size: 0.7rem;"></i>
@@ -82,7 +85,6 @@
             </div>
         </div>
     </div>
-
     <!-- Alternative Login Options (Admin) -->
     <div class="mt-4 pt-3 border-top text-center">
         <small class="text-muted">
@@ -96,7 +98,6 @@
             </a>
         </small>
     </div>
-
     <div class="collapse mt-3" id="login-form">
         <div class="card bg-light border-0 shadow-sm" style="border-radius: 12px;">
             <div class="card-body p-4">
diff --git a/src/servala/frontend/templates/frontend/base.html b/src/servala/frontend/templates/frontend/base.html
index c2d9285..990dc17 100644
--- a/src/servala/frontend/templates/frontend/base.html
+++ b/src/servala/frontend/templates/frontend/base.html
@@ -5,13 +5,18 @@
         <meta charset="UTF-8">
         <meta name="viewport" content="width=device-width, initial-scale=1.0">
         <link rel="stylesheet" href="{% static 'mazer/compiled/css/app.css' %}">
-        <link rel="stylesheet" href="{% static 'mazer/compiled/css/app-dark.css' %}">
+        <link rel="stylesheet"
+              href="{% static 'mazer/compiled/css/app-dark.css' %}">
         <link rel="stylesheet" href="{% static 'mazer/compiled/css/iconly.css' %}">
         <link rel="stylesheet" href="{% static 'css/servala.css' %}">
         <link rel="icon" type="image/x-icon" href="{% static 'img/favicon.ico' %}">
         <script src="{% static "js/htmx.min.js" %}" defer></script>
     </head>
-    <title>{% block html_title %}Dashboard{% endblock html_title %} – Servala</title>
+    <title>
+        {% block html_title %}
+            Dashboard
+        {% endblock html_title %}
+    – Servala</title>
 </head>
 <body hx-headers='{"X-CSRFToken": "{{ csrf_token }}"}'>
     <script src="{% static 'mazer/static/js/initTheme.js' %}"></script>
diff --git a/src/servala/frontend/templates/frontend/organizations/service_detail.html b/src/servala/frontend/templates/frontend/organizations/service_detail.html
index d03489e..d9ca433 100644
--- a/src/servala/frontend/templates/frontend/organizations/service_detail.html
+++ b/src/servala/frontend/templates/frontend/organizations/service_detail.html
@@ -26,6 +26,24 @@
                 <div class="row">
                     <p>{{ service.description|default:"No description available."|urlize }}</p>
                 </div>
+                {% if service.external_links %}
+                    <div class="row mt-3">
+                        <div class="col-12">
+                            <h6 class="mb-3">{% translate "External Links" %}</h6>
+                            <div class="d-flex flex-wrap gap-2">
+                                {% for link in service.external_links %}
+                                    <a href="{{ link.url }}"
+                                       target="_blank"
+                                       rel="noopener noreferrer"
+                                       class="btn btn-outline-primary btn-sm">
+                                        {{ link.title }}
+                                        <i class="bi bi-box-arrow-up-right ms-1"></i>
+                                    </a>
+                                {% endfor %}
+                            </div>
+                        </div>
+                    </div>
+                {% endif %}
             </div>
         </div>
         <div class="row">
diff --git a/src/servala/frontend/templates/frontend/organizations/service_offering_detail.html b/src/servala/frontend/templates/frontend/organizations/service_offering_detail.html
index 184ff49..56dc7e2 100644
--- a/src/servala/frontend/templates/frontend/organizations/service_offering_detail.html
+++ b/src/servala/frontend/templates/frontend/organizations/service_offering_detail.html
@@ -40,6 +40,13 @@
                 </div>
             </div>
             <div class="card-body">
+                {% if offering.description %}
+                    <div class="row mb-3">
+                        <div class="col-12">
+                            <p>{{ offering.description|urlize }}</p>
+                        </div>
+                    </div>
+                {% endif %}
                 {% if not has_control_planes %}
                     <p>{% translate "We currently cannot offer this service, sorry!" %}</p>
                 {% else %}
@@ -49,6 +56,24 @@
                         {{ select_form }}
                     </form>
                 {% endif %}
+                {% if service.external_links %}
+                    <div class="row mt-3">
+                        <div class="col-12">
+                            <h6 class="mb-3">{% translate "External Links" %}</h6>
+                            <div class="d-flex flex-wrap gap-2">
+                                {% for link in service.external_links %}
+                                    <a href="{{ link.url }}"
+                                       target="_blank"
+                                       rel="noopener noreferrer"
+                                       class="btn btn-outline-primary btn-sm">
+                                        {{ link.title }}
+                                        <i class="bi bi-box-arrow-up-right ms-1"></i>
+                                    </a>
+                                {% endfor %}
+                            </div>
+                        </div>
+                    </div>
+                {% endif %}
             </div>
         </div>
         <div id="service-form">{% partial service-form %}</div>
diff --git a/src/servala/frontend/templates/frontend/organizations/services.html b/src/servala/frontend/templates/frontend/organizations/services.html
index 022b6e5..2227e86 100644
--- a/src/servala/frontend/templates/frontend/organizations/services.html
+++ b/src/servala/frontend/templates/frontend/organizations/services.html
@@ -16,10 +16,10 @@
                 </div>
             </div>
         </div>
-        <div class="row">
+        <div class="row service-cards-container mb-5">
             {% for service in services %}
                 <div class="col-6 col-lg-3 col-md-4">
-                    <div class="card">
+                    <div class="card h-100 d-flex flex-column">
                         <div class="card-header d-flex align-items-center">
                             {% if service.logo %}
                                 <img src="{{ service.logo.url }}"
@@ -33,11 +33,23 @@
                                 <small class="text-muted">{{ service.category }}</small>
                             </div>
                         </div>
-                        <div class="card-body">
+                        <div class="card-body flex-grow-1">
                             {% if service.description %}<p class="card-text">{{ service.description|urlize }}</p>{% endif %}
                         </div>
-                        <div class="card-footer d-flex justify-content-between">
-                            <span></span>
+                        <div class="card-footer d-flex justify-content-between align-items-center gap-2">
+                            {% if service.featured_links %}
+                                {% with featured_link=service.featured_links.0 %}
+                                    <a href="{{ featured_link.url }}"
+                                       target="_blank"
+                                       rel="noopener noreferrer"
+                                       class="btn btn-outline-primary">
+                                        {{ featured_link.title }}
+                                        <i class="bi bi-box-arrow-up-right ms-1"></i>
+                                    </a>
+                                {% endwith %}
+                            {% else %}
+                                <span></span>
+                            {% endif %}
                             <a href="{{ service.slug }}/" class="btn btn-light-primary">{% translate "View Availability" %}</a>
                         </div>
                     </div>
diff --git a/src/servala/frontend/templates/frontend/profile.html b/src/servala/frontend/templates/frontend/profile.html
index dc12100..b9c1799 100644
--- a/src/servala/frontend/templates/frontend/profile.html
+++ b/src/servala/frontend/templates/frontend/profile.html
@@ -116,7 +116,8 @@
                                 {% endblocktranslate %}
                             </p>
                             <div>
-                                <a href="{{ account_href }}" target="_blank"
+                                <a href="{{ account_href }}"
+                                   target="_blank"
                                    class="btn btn-primary btn-lg icon icon-left btn-keycloak">
                                     <span class="mx-1">{% translate "VSHN Account Console" %}</span>
                                 </a>
diff --git a/src/servala/frontend/templates/includes/k8s_error.html b/src/servala/frontend/templates/includes/k8s_error.html
index f97474d..5707dcc 100644
--- a/src/servala/frontend/templates/includes/k8s_error.html
+++ b/src/servala/frontend/templates/includes/k8s_error.html
@@ -1,14 +1,12 @@
 {% if show_error %}
-<div class="{{ css_class }}">
-    {% if has_list %}
-        {% if message %}{{ message }}{% endif %}
-        <ul>
-        {% for error in errors %}
-            <li>{{ error }}</li>
-        {% endfor %}
-        </ul>
-    {% else %}
-        {{ message }}
-    {% endif %}
-</div>
+    <div class="{{ css_class }}">
+        {% if has_list %}
+            {% if message %}{{ message }}{% endif %}
+            <ul>
+                {% for error in errors %}<li>{{ error }}</li>{% endfor %}
+            </ul>
+        {% else %}
+            {{ message }}
+        {% endif %}
+    </div>
 {% endif %}
diff --git a/src/servala/frontend/templates/includes/message.html b/src/servala/frontend/templates/includes/message.html
index d5debc9..278c009 100644
--- a/src/servala/frontend/templates/includes/message.html
+++ b/src/servala/frontend/templates/includes/message.html
@@ -1,28 +1,29 @@
-<div class="alert alert-{{ message.tags }} alert-dismissible" id="auto-dismiss-alert-{{ forloop.counter0|default:'0' }}">
+<div class="alert alert-{{ message.tags }} alert-dismissible"
+     id="auto-dismiss-alert-{{ forloop.counter0|default:'0' }}">
     {{ message }}
     <button type="button"
             class="btn-close"
             data-bs-dismiss="alert"
             aria-label="Close"></button>
 </div>
-
 <script>
-document.addEventListener('DOMContentLoaded', function() {
-    const alert = document.getElementById('auto-dismiss-alert-{{ forloop.counter0|default:'0' }}');
-    if (alert && !alert.classList.contains('alert-danger')) {
-        setTimeout(function() {
-            let opacity = 1;
-            const fadeOutInterval = setInterval(function() {
-                if (opacity > 0.05) {
-                    opacity -= 0.05;
-                    alert.style.opacity = opacity;
-                } else {
-                    clearInterval(fadeOutInterval);
-                    const bsAlert = new bootstrap.Alert(alert);
-                    bsAlert.close();
-                }
-            }, 25);
-        }, 5000);
-    }
-});
-</script>
\ No newline at end of file
+    document.addEventListener('DOMContentLoaded', function() {
+        const alert = document.getElementById('auto-dismiss-alert-{{ forloop.counter0|default:'
+            0 ' }}');
+        if (alert && !alert.classList.contains('alert-danger')) {
+            setTimeout(function() {
+                let opacity = 1;
+                const fadeOutInterval = setInterval(function() {
+                    if (opacity > 0.05) {
+                        opacity -= 0.05;
+                        alert.style.opacity = opacity;
+                    } else {
+                        clearInterval(fadeOutInterval);
+                        const bsAlert = new bootstrap.Alert(alert);
+                        bsAlert.close();
+                    }
+                }, 25);
+            }, 5000);
+        }
+    });
+</script>
diff --git a/src/servala/frontend/templatetags/error_filters.py b/src/servala/frontend/templatetags/error_filters.py
index 18c4c4d..410d49a 100644
--- a/src/servala/frontend/templatetags/error_filters.py
+++ b/src/servala/frontend/templatetags/error_filters.py
@@ -3,6 +3,7 @@ Template filters for safe error formatting.
 """
 
 import html
+
 from django import template
 from django.utils.safestring import mark_safe
 
diff --git a/src/servala/frontend/views/support.py b/src/servala/frontend/views/support.py
index a5de757..6f4c4aa 100644
--- a/src/servala/frontend/views/support.py
+++ b/src/servala/frontend/views/support.py
@@ -51,7 +51,8 @@ class SupportView(OrganizationViewMixin, FormView):
                 self.request,
                 mark_safe(
                     _(
-                        'There was an error submitting your support request. Please try again or contact us directly at <a href="mailto:servala-support@vshn.ch">servala-support@vshn.ch</a>.'
+                        "There was an error submitting your support request. "
+                        'Please try again or contact us directly at <a href="mailto:servala-support@vshn.ch">servala-support@vshn.ch</a>.'
                     )
                 ),
             )
diff --git a/src/servala/settings.py b/src/servala/settings.py
index ed28324..63f7895 100644
--- a/src/servala/settings.py
+++ b/src/servala/settings.py
@@ -150,6 +150,7 @@ INSTALLED_APPS = [
     # The frontend app is loaded early in order to supersede some allauth views/behaviour
     "servala.frontend",
     "django.forms",
+    "django_jsonform",
     "template_partials",
     "rules.apps.AutodiscoverRulesConfig",
     "allauth",
diff --git a/src/servala/static/css/servala.css b/src/servala/static/css/servala.css
index db9052a..ee4c080 100644
--- a/src/servala/static/css/servala.css
+++ b/src/servala/static/css/servala.css
@@ -174,3 +174,21 @@ a.btn-keycloak {
     margin-top: -16px;
     padding-right: 28px;
 }
+
+/* Service cards equal height styling */
+.service-cards-container .card {
+    height: 100%;
+    display: flex;
+    flex-direction: column;
+}
+
+.service-cards-container .card-body {
+    flex-grow: 1;
+    display: flex;
+    flex-direction: column;
+    justify-content: flex-start;
+}
+
+.service-cards-container .card-footer {
+    margin-top: auto;
+}
diff --git a/uv.lock b/uv.lock
index 68b4f94..df4202a 100644
--- a/uv.lock
+++ b/uv.lock
@@ -338,6 +338,18 @@ wheels = [
     { url = "https://files.pythonhosted.org/packages/75/8a/2c5d88cd540d83ceaa1cb3191ed35dfed0caacc6fe2ff5fe74c9ecc7776f/django_fernet_encrypted_fields-0.3.0-py3-none-any.whl", hash = "sha256:a17cca5bf3638ee44674e64f30792d5960b1d4d4b291ec478c27515fc4860612", size = 5400, upload-time = "2025-02-21T02:58:40.832Z" },
 ]
 
+[[package]]
+name = "django-jsonform"
+version = "2.23.2"
+source = { registry = "https://pypi.org/simple" }
+dependencies = [
+    { name = "django" },
+]
+sdist = { url = "https://files.pythonhosted.org/packages/9b/a8/83c57acbc153b86615be279cee5a194ce1163b578f29a9f6d658f267785e/django_jsonform-2.23.2.tar.gz", hash = "sha256:6fa2ba7c082be51d738e6c66e35075a3cb9ebc2f941e3a477c988900a7fe3269", size = 108182, upload-time = "2025-01-29T22:31:34.093Z" }
+wheels = [
+    { url = "https://files.pythonhosted.org/packages/3a/8e/8766f4bc535917ccbc6b3dcb57caf82210a6bacd613c3d9dbaec81018935/django_jsonform-2.23.2-py3-none-any.whl", hash = "sha256:1b7f94c5a2bd22c844e035a9940a9c8586f7b8fc3346ef2a6a13ba608e0059d7", size = 109148, upload-time = "2025-01-29T22:31:31.186Z" },
+]
+
 [[package]]
 name = "django-scopes"
 version = "2.0.0"
@@ -1050,6 +1062,7 @@ dependencies = [
     { name = "django" },
     { name = "django-allauth" },
     { name = "django-fernet-encrypted-fields" },
+    { name = "django-jsonform" },
     { name = "django-scopes" },
     { name = "django-storages", extra = ["s3"] },
     { name = "django-template-partials" },
@@ -1086,6 +1099,7 @@ requires-dist = [
     { name = "django", specifier = "==5.2.4" },
     { name = "django-allauth", specifier = ">=65.10.0" },
     { name = "django-fernet-encrypted-fields", specifier = ">=0.3.0" },
+    { name = "django-jsonform", specifier = ">=2.22.0" },
     { name = "django-scopes", specifier = ">=2.0.0" },
     { name = "django-storages", extras = ["s3"], specifier = ">=1.14.6" },
     { name = "django-template-partials", specifier = ">=24.4" },