diff --git a/src/servala/api/views.py b/src/servala/api/views.py
index 7d8ebfa..b2991aa 100644
--- a/src/servala/api/views.py
+++ b/src/servala/api/views.py
@@ -308,7 +308,7 @@ The Servala Team"""
             description_parts.append(f"Service Offering: {offering_url}")
 
             if users:
-                description_parts.append("\nUsers:")
+                description_parts.append("<br/>Users:")
                 for user_data in users:
                     email = user_data.get("email", "N/A")
                     full_name = user_data.get("full_name", "N/A")
@@ -324,7 +324,7 @@ The Servala Team"""
 
                     description_parts.append(f"  - {full_name} ({user_link}) - {role}")
 
-            description = "\n".join(description_parts)
+            description = "<br/>".join(description_parts)
 
             create_helpdesk_ticket(
                 title=f"Exoscale OSB {action} - {service.name} - {instance_id}",